SPRAVATO
TDR CAMPAIGN FOR HEALTH OF ADVERTISING BRAND CHALLENGE
ART DIRECTION & VISUAL DIRECTION
Winning Team - OHG Health of Advertising Brand Challenge
ROLE
Art Direction & Operations
TIMELINE
2 Weeks
TEAM
Team of 8
OUTCOME
Winning Campaign
Out of 4 Teams
MY CONTRIBUTIONS
Produced high-impact video edits and engaging animations that brought core concepts to life.
Multimedia Production & Animation
Developed layout to ensure a polished, modern visual appeal.
Visual Design & Layout
Brand Consistency & Content Strategy
Maintained strict visual consistency while creating high-performing social media content.
Many people living with TRD feel discouraged after trying multiple treatment options without seeing improvement.
The challenge was to create a campaign that:
THE CHALLENGE
Encourages patients to speak with their healthcare provider about Spravato®
Reduces stigma surrounding treatment-resistant depression
Positions Spravato® as a new possibility for patients seeking progress
THE BIG IDEA
Happier Tomorrow
Living with TRD can feel like being surrounded by darkness, uncertainty, and missing pieces.
The campaign visualizes Spravato® as the missing piece, a source of guidance that helps patients move toward a brighter future.
Discovering you have TRD can feel overwhelming. Spravato® is an alternative prescribed treatment that works with your current oral antidepressant to target symptoms at their source.
Research and Discovery
Key Insights
Spravato Features
A rapid-acting, FDA-approved nasal spray administered 1–2 times per week inside a certified doctor's office.
The Treatment Gap
Up to 10%–30% of patients with major depression show zero to minimal improvement, suffering heavy functional impairment.
Social Stigma
Patients dealing with TRD are often unfairly misunderstood as "not trying hard enough" or simply "wanting to be depressed."
Won first place out of seven competing university teams in the national challenge.
Pitched the final campaign directly to executive leadership and agency CEOs.
Praised by industry professionals for strategic insight and a comprehensive multimedia approach.
Built on deep research into treatment-resistant depression to create an authentic, impactful concept.
THE OUTCOME
"This project proved how combining sharp strategy, human storytelling, and tight collaboration can spark emotionally resonant, high-impact campaigns.”
