Chevrolet
Discover the Unxpected
Fellowship 2023 campaign
Junior Art Director & Video Editor
ROLE
Junior Art Director & Video Editor
TIMELINE
10 Weeks
TEAM
Cross-Agency
OUTCOME
Successfully Recruited HBCU Students
MY CONTRIBUTIONS
Planned and executed video shoots, managing production from concept through final delivery.
Video Production
Edited engaging video content for digital platforms, optimizing visuals, pacing, audio, and graphics.
Video Editing & Digital Content
Visual Storytelling & Creative Direction
Shaped creative concepts and visual narratives while ensuring brand consistency across all content.
THE CHALLENGE
Create a compelling visual narrative that authentically documented the DTU Fellowship experience while highlighting Chevrolet's investment in the next generation of HBCU storytellers. The content needed to capture the energy, growth, and community impact of the program while remaining engaging across digital and social platforms.
Authentic Storytelling — Capture genuine moments that reflect each Fellow's personal journey and growth.
Brand Integration — Naturally incorporate Chevrolet's mission and partnership with the NNPA without overshadowing the participants' stories.
Community Impact — Showcase how the fellowship empowered HBCU students and amplified underrepresented voices.
Consistent Visual Identity — Maintain a cohesive look and feel across video, photography, and digital assets.
Engaging Digital Content — Produce short-form and long-form content optimized for social media and online audiences.
Fast-Paced Production — Deliver high-quality creative assets under tight production timelines while documenting live events and workshops.
