Chevrolet
Discover the Unxpected
Fellowship 2024 Recruitment campaign
ART DIRECTION & VISUAL DIRECTION
ROLE
Art Direction & Visual Direction
TIMELINE
12 Weeks
(February - March 2024)
TEAM
Cross-Agency
OUTCOME
Successfully Recruited HBCU Students
MY CONTRIBUTIONS
Produced high-impact video edits and engaging animations that brought core concepts to life.
Multimedia Production & Animation
Developed layout to ensure a polished, modern visual appeal.
Visual Design & Layout
Brand Consistency & Content Strategy
Maintained strict visual consistency while creating high-performing social media content.
THE CHALLENGE
Chevrolet DTU challenged to solve three core points:
Get Excited: Step out of the classroom and into the driver’s seat. Work with cutting-edge automotive tech and solve real-world engineering challenges alongside Chevrolet's elite.
Sign Up Now: Don’t sit on the sidelines while your peers build their resumes. Spots are limited—claim your place today before the window closes.
The Big Benefits: Lock in direct mentorship from industry pros, gain resume-defining hands-on experience, and get a massive head start on your career with a global brand.
Program Promotion & Recruitment: Successfully launched a targeted campaign for Chevrolet DTU 2024, driving student engagement and registrations by highlighting hands-on technical challenges, industry mentorship, and career benefits.
Campaign Content Creation: Developed punchy, benefit-driven messaging and promotional content that successfully drove student sign-ups for the Chevrolet DTU 2024 program.