Be THE
Case Study
AWARD WINNING SOCIAL CAMPAIGN FOR OHG
ART DIRECTION & OPERATIONS
Winning Team - OHG Global Summer Intern Program 2024
ROLE
Art Direction & Operations
TIMELINE
8 Weeks
(June - August 2024)
TEAM
Cross-Agency
Team of 8
OUTCOME
Winning Campaign
Out of 7 Teams
THE CHALLENGE
OHG challenged interns to answer two core questions:
How can OHG differentiate itself from competitors and highlight our unique strengths?
How can we inspire our global teams to take pride in their agencies and advocate for the entire OHG network?
We were tasked with creating a social media campaign and strategy to drive internal pride and position OHG as the premier healthcare partner.
We conducted 20 in-depth interviews across the OHG network to understand our people, perspectives, and what makes our community unique.
Research and Discovery
20
In-depth
Interviews
Key Insights
Diversity of Backgrounds strengthens creativity and innovation.
People want more connection across agencies and teams.
There’s a misconception that you need a healthcare background to belong.
THE BIG IDEA
Be THE
Case Study
Bridge Gaps. Break Myths. Build Connections
A campaign that humanizes OHG by telling real stories, Challenging misconceptions, and building pride across our global network.
One-on-one conversations that highlight the people at OHG.
TINY MIC SERIES
Breaking down misconceptions about healthcare and our industry.
MYTHBUSTERS SERIES
MY CONTRIBUTIONS
Led the visual direction and storytelling for campaign concepts and content.
Art Direction
Coordinated workflows, managed timelines, and supported team executions.
Operations
Developed Social Content concepts and visual systems.
Social Content
Assisted in the Design and structure of the final presentation deck.
Presentation
Selected as the winning campaign among 7 teams
Presented to OHG executive leadership
Praised for human-centered storytelling and strategic insight
Built from qualitative research and real employee voices
THE OUTCOME
“ This project taught me how strategy, storytelling, and collaboration can create campaigns that are both emotionally resonant and organizationally impactful. It was an incredible experience to contribute to a campaign that truly reflects the people and purpose behind OHG. “
