Chevrolet
Discover the Unexpected 2023
Description
Chevrolet Discover the Unexpected (DTU) 2023 is an immersive internship and fellowship program developed in partnership between Chevrolet and the National Newspaper Publishers Association (NNPA). It brings together a select group of HBCU students pursuing communications, marketing, and journalism to gain real-world professional experience over 10 weeks. Participants work alongside industry professionals, engage in hands-on assignments, attend major events, create content, and build career skills, while also receiving mentorship and financial support through scholarships and stipends.
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Key Learnings
Created social posts and targeted ads to engage HBCU students for Chevrolet’s 10-week DTU program, highlighting mentorship, career growth, and hands-on experience through strategic storytelling and creative content.
Project Details
Role: Produced video edits and animated/static posts designed to increase engagement and attract HBCU student applicants.
Duration: 10 weeks
Team: Thomas Terrell Watts · RéAune Small · Jan-Michael Abad · Nikolas Bronto · Carol Hood